Asia Alliance, World Vision 亚洲先行 全球视野 In The Vanguard of Reshaping The Industry 借势广交会 Dongpeng Forges Ahead With A market-oriented Strategy. 东鹏向世界诠释大国品牌的力量
Asia Alliance, World Vision 亚洲先行 全球视野
In The Vanguard of Reshaping The Industry 借势广交会
Dongpeng Forges Ahead With A market-oriented Strategy. 东鹏向世界诠释大国品牌的力量
The results speak for the industry leading brand
①In 122nd Canton Fair, 2017, overseas buyers up to 192 thousand, involving 33 countries and regions as well as more than 620 enterprises, among which Asia accounted for 60%
②The accumulative export turnover as high as 30.16 billion USD and the brand exhibitors accounted for 35.8%, increased by 13.6%
③Participants from the countries and regions along the "Belt and Road" contributed a share of 31.1% and a 13.6% growth (9.37 billion USD)
④45 industrial and commercial establishments along the "Belt and Road" have signed cooperation agreements with Canton Fair organization to promote the trade.
To mark a further step into Asia With a world-class distribution network
No matter in branding, products or channels, Dongpeng is dedicated to be a step ahead in this era of branding ubiquity. With 46 years' development, Dongpeng has evolved from a manufacturer to a fashion trendsetter and was awarded the Top 500 Most Influential Brands in Asia. Today, taking advantages of "Belt and Road" initiative and the important roles that South-east Asia markets are playing on the world stage, Dongpeng is integrated into the world closer than ever before, forging ahead as an industry giant in the building materials industry with outstanding achievements in strategic projects and brand building.
In the process of economic globalization, a strong radiation power has formed in Southeast Asia countries, such as Thailand, Vietnam, Malaysia, Philippines, etc. Their rising consumption level and the world’s leading position in design and strategic projects have promoted them into a more important role in the development of internationalization, favored by designers and architects. And that well explains why Dongpeng sets “Asia alliance, world vision” as the theme of the year, and that well accounted for the market-oriented strategy Dongpeng always upholds.
“One brand” strategy Delivers unlimited business opportunities
Creating a consistent brand that resonates with the targeted consumers has become more important than ever. From the time of establishment, we sell products and promote brand only under name of Dongpeng. Targeted at South-east Asia markets, Dongpeng considers the markets along the "Belt and Road" countries and regions a vital part of its globalization strategy, aiming to explore a more competitive and strategic sales network and service structure by following the guidelines of the "One Brand" Strategy. Dongpeng truly believes that only by the “One Brand” strategy can we develop the high-quality products and provide the long-term customer service in pursuit of customer satisfaction and greater brand recognition, further fulfilling the ambition of being the No.1 in Asia by 2020.
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