Asia Alliance, World Vision  亚洲先行 全球视野

In The Vanguard of Reshaping The Industry   借势广交会

Dongpeng Forges Ahead With A market-oriented Strategy.  东鹏向世界诠释大国品牌的力量

The results speak for the industry leading brand

顺势而为，亚洲实力崛起

①In 122nd Canton Fair, 2017, overseas buyers up to 192 thousand, involving 33 countries and regions as well as more than 620 enterprises, among which Asia accounted for 60%

②The accumulative export turnover as high as 30.16 billion USD and the brand exhibitors accounted for 35.8%, increased by 13.6%

③Participants from the countries and regions along the "Belt and Road" contributed a share of 31.1% and a 13.6% growth (9.37 billion USD)

④45 industrial and commercial establishments along the "Belt and Road" have signed cooperation agreements with Canton Fair organization to promote the trade.

To mark a further step into Asia  With a world-class distribution network

突破重点、全面布局  东鹏国际战略航程再提速

No matter in branding, products or channels, Dongpeng is dedicated to be a step ahead in this era of branding ubiquity. With 46 years' development, Dongpeng has evolved from a manufacturer to a fashion trendsetter and was awarded the Top 500 Most Influential Brands in Asia. Today, taking advantages of "Belt and Road" initiative and the important roles that South-east Asia markets are playing on the world stage, Dongpeng is integrated into the world closer than ever before, forging ahead as an industry giant in the building materials industry with outstanding achievements in strategic projects and brand building.

东鹏陶瓷自1972年创立以来，就立志打造一流民族品牌，坚定不移地走国际品牌发展道路，无论是在品牌、产品、工程还是渠道拓展方面，东鹏陶瓷总是继往开来、遥遥领先。历经46年的沉淀与发展，东鹏品牌早已傲立于世界建陶行业的前列。当前，世界经济形势越来越朝着经济全球化和区域战略合作发展，东南亚乃至＊＊＊＊沿线国家瓷砖市场前景一片看好，东鹏通过进一步完善市场战略布局与销售、服务网络体系，加强工程实力，拓展亚洲市场,开拓全球视野。

In the process of economic globalization, a strong radiation power has formed in Southeast Asia countries, such as Thailand, Vietnam, Malaysia, Philippines, etc. Their rising consumption level and the world’s leading position in design and strategic projects have promoted them into a more important role in the development of internationalization, favored by designers and architects. And that well explains why Dongpeng sets “Asia alliance, world vision” as the theme of the year, and that well accounted for the market-oriented strategy Dongpeng always upholds.

毫无疑问,在经济全球化的过程中，如泰国、越南、马来西亚、菲律宾等东南亚国家，以其强大的市场需求能力，世界领先的设计理念以及强大的工程实力，成为了全球建材行业发展的重要力量，辐射亚洲经济，引领全球潮流。这也与东鹏布局亚洲市场、拓展全球视野的政策不谋而合，相得益彰。

“One brand” strategy  Delivers unlimited business opportunities

以“一个品牌”战略  驱动产品力升级与渠道升级

Creating a consistent brand that resonates with the targeted consumers has become more important than ever. From the time of establishment, we sell products and promote brand only under name of Dongpeng. Targeted at South-east Asia markets, Dongpeng considers the markets along the "Belt and Road" countries and regions a vital part of its globalization strategy, aiming to explore a more competitive and strategic sales network and service structure by following the guidelines of the "One Brand" Strategy. Dongpeng truly believes that only by the “One Brand” strategy can we develop the high-quality products and provide the long-term customer service in pursuit of customer satisfaction and greater brand recognition, further fulfilling the ambition of being the No.1 in Asia by 2020.

面对全球一体化的激烈竞争和世界经济的快速增长，东鹏契合自身优势，不断把握发展机遇，抢占先机、与时俱进，致力于完善更具竞争力、更加优质的全球销售网络和服务体系、深入市场，促进销售。东鹏坚信，只有坚持“一个品牌”的发展战略，才能坚持发展优质的经销商，以优质的产品、完善的配套、专业的服务回馈客户，从而实现东鹏与广大客户的共同进步与成功，进一步实现2020年成为亚洲第一的雄心。